We know that Zoom has claimed the title of victor in the videoconferencing market. The question is: how has it maintained its distinction?
One answer is product integration. Integrating Zoom with widely-used, pre-existing educational infrastructures, such as Canvas, allowed instructors and students to easily join recurring meetings (i.e. weekly lectures and precepts) straight from same place where assignments were submitted and lectures were posted. This allowed for the larger acceptance of Zoom technology
in university and high school institutions as replacements for in-person education.
And once this technology became established, as researcher Paul David documented with the QWERTY keyboard layout, this "lock-in" of Zoom (as opposed to other video conferencing technologies) was hard to reverse due to the "high costs of software conversion" [12].
* Our analysis builds on our podcast and writing assignment #4.
Picture credits: Zoom
